Redesigning Unilever’s
ice cream kiosks and trailers
from the ground up
As a company we have many years of experience in specialist logistics
and the installation and maintenance of outdoor assets. In 2018 we
teamed up with Unilever to manage their fleet of premium ice cream
kiosks and vehicles. It quickly became apparent that the equipment
being used in the field was not entirely fit for purpose. Having identified
shortfalls in several areas we decided to approach the Unilever team with
a concept designed to overcome all of the issues the existing range of
kiosks were experiencing.
-
10
Kiosks manufactured
in 2020 -
005
Launch brands
-
62%
Lifetime cost
saving -
10
Year structural
guarantee
THE BRIEF
Identify the issues,
design for the real world
The brief for this project was set internally in response to feedback
from outlets using the incumbent kiosks and trailers, as well as our
own experience of storing, transporting, installing and maintaining
the units. As with any proactive project, our ultimate goal was to
develop a solution that addressed all of the technical and logistical
problems, maximised any creative opportunities for the marketing
team, and delivered a measurable cost saving for the client through
value engineering or increasing the useful life of the product.
THE CHALLENGE
Function, durability,
branding, and installation
This project presented a plethora of design challenges. The
solution needed to be efficient to store when not in use, easy
to transport, and safe to install by a small team. The units needed
to be weatherproofed to a level that could resist the UK climate,
preventing rusting and water ingress. The internal layout needed
to be resolved to suit the full range of chillers and cabinets used
by each brand, and the standard of fit and finish needed to be
improved significantly. Finally, the kiosks needed to be
economical and simple to rebrand.
THE SOLUTION
Designed and
manufactured for
the UK climate
The solution focused on developing a universal base unit with a flexible
internal layout, to which a range of accessories could be attached to
mimic the various vehicles and trailers it was to replace. The feature
packed kiosks were constructed using a high-quality range of
standardised parts and wrapped using easy to update vinyl graphics.
The units were engineered to solve all logistical inefficiencies, be
simple to clean and maintain, and offer unrivalled durability for the
same initial financial outlay as Unilever’s existing assets.
Dressed to impress
Designed with modularity at its core, the base unit could be dressed to impersonate a range of vehicles and structures, and branded to promote a full spectrum of brands.
Engineered to last
The kiosks were designed and manufactured to withstand even the harshest UK climate conditions. Every chassis came with a 10-year guarantee.
Levelled on site in minutes
Adjustable feet at each corner ensured the installation team could level the kiosks quickly and safely, as well as allowing them to be sited on a gradient.
High quality fixtures
and fittings
High quality fitments were used throughout. Additional features included instant hot water taps, dual sinks, built-in USB chargers, and LED lighting.
Maintenance and
support made easy
The whole project was underpinned by a comprehensive maintenance service. Replacement parts were kept in stock ready for dispatch, or to be fitted by a next-day support team.
THE RESULT
A quality modular
system suitable for
a range of brands
The modular design received unanimous praise.
Following a very successful technical trial of the first
production unit, Unilever ordered a fleet of kiosks base
units for the upcoming season, with each one then
styled and branded to suit a different ice cream marque.
-
10
Kiosks made
-
05
Launch brands
-
62%
Cost saving
-
10
Year guarantee
The joined-up thinking and meticulous attention to detail
Dynamic paid to the design and manufacture of the
kiosks really shone through in the quality of theunits,
and how easy they were to store, transport and rebrand.
CASE STUDIES
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GET IN TOUCH
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your project?
Get us involved.
We’re flexible in our approach. By listening hard, thinking laterally,
and taking a personal, direct involvement in every project we’re
able to answer our clients’ requirements. We want to be involved
in your journey from the start.