Dynamic Merchandise Limited Privacy Policy

This Privacy Policy is designed to help you understand everything you need to know about the what, why and hows of our data gathering and processing operations, and what your legal rights are. We hope you’ll take some time to read this policy; we’ve tried to keep it all as simple as possible and we will keep you informed if there are any changes to the way we process your personal data in the future, before making them. Dynamic Merchandise Limited takes its responsibility of protecting your data very seriously and we do advise you get to know our practices. If there is anything in this policy you don’t understand or if you want to ask any questions, please feel free to contact us using any of the details below.

Who we are

We are Dynamic Merchandise Limited, a Public Limited Company registered in England at Unit 5 Saxby Road industrial Estate, Hudson Road, Melton Mowbray, Leicestershire, LE13 1BS, UK. Company Reg No.: 04846034. In this document Dynamic Merchandise Limited will sometimes be referred to as “we”.

What kind of personal data might we ask you to provide?

Dynamic Merchandise Limited will only ever ask for personal data if it is required for a specific purpose; with that in mind we have created a full list of all the kinds of personal data that we may ask you to provide in order to achieve those purposes. The kinds of personal data we may collect are:

Data Subjects Data Categories
Clients Name, Telephone, Email Address
Customer (End User) Name, Telephone, Email Address, Address
Suppliers Name, Telephone, Email Address, Financial Information

Why do we collect personal data?

We will use personal data firstly to fulfil any contractual obligations that exist between us and yourself; where we request personal data be provided to meet the terms of any such contract you will be required to provide the relevant personal data or we will not be able to deliver the goods and/or services you want. In such cases the lawful basis of us processing the personal data is that it is necessary for the performance of a contract. We may also process your personal data in accordance with our legitimate business interests; this is on the considered measure that we need the personal data to achieve the various purposes and that it could be reasonable for an individual to expect their data to be used for those purposes. Our data processing activities conducted on the lawful basis of ‘legitimate interests’ are:

  1. To provide you with goods and services you are looking for
  2. To send notifications on subjects you have subscribed to, or otherwise asked us to keep you informed of
  3. To notify you of any changes to the goods and/or services we provide, or have provided, that may affect you
  4. To recognise when customers re-engage with our services
  5. To allow us to support and maintain our products in active service
  6. To provide reference information to third party organisations where requested or where necessary
  7. To protect the company’s assets

We may also process your personal data in order for Dynamic Merchandise Limited to comply with our various legal obligations; this might include:

  1. Providing for financial commitments between us and yourself, or to relevant financial authorities
  2. To investigate any insurance claims, claims of any kind of harassment or of discrimination, or any other claim whereby we may have to defend ourselves.

Where did we obtain your personal data?

Other than collecting data directly from you; We may gather personal data from sources including:

  1. From third party organisations, which can mean your personal data has been provided directly by another company for a specific purpose, or where you may have accessed our platforms through a third-party online service.

Who might we share your information with?

Dynamic Merchandise Limited will not transfer your personal data to any country outside the European Union (EU) other than those that have been granted an adequacy decision under the General Data Protection Regulation (GDPR). We may be required to transfer your personal data to organisations who intend to transfer the data outside the EU. Where such transfers of data take place, we shall ensure that contracts are in place between the parties involved that ensure the recipient organisation has a suitable standard of data protection in place.

How long will we keep your data for?

We will keep your personal data only for as long as required in order to achieve the purposes for which it was gathered, in line with this privacy notice. For determining when personal data should be erased we shall take into consideration the amount of and sensitivity of the personal data we have, the amount of harm that could be caused by a data breach, the benefits of the purposes the data is being used for and any legal requirements that we are bound to. You may request that we erase your personal data an anytime, though in cases where there is a remaining relevant or legal reason why we are required to keep the data we may opt to restrict the amount of processing being conducted to what is absolute necessary in line with your legal rights in order to minimise the impact the processing will have.

Your Rights, Our Responsibility

There are several rights granted to you immediately upon providing us with your personal information; some of these are mentioned above. We’d like you to know that at Dynamic Merchandise Limited we take your rights as a Natural Person seriously and will always conduct ourselves in a way that is considerate of our responsibility to serve your legal rights.

You have the Right of Access

This grants you the right to confirm whether or not your personal data is being processed, and to be provided with relevant details of what those processing operations are and what personal data of yours is being processed. If you would like access to the personal data we have about you, we ask that you contact us by using any of the details below.

The Right to Rectification

This one is fairly straight forward; if you notice that the data we have about you is inaccurate or incomplete, you may request we rectify the mistake. We will make every effort to respond to requests of this type immediately.

The Right to Objection

The right to object is a basic freedom all democracies enjoy. If you wish to object to the way we use, or have used, your personal data you may do so freely.

The Right to Portability

This is a legal right afforded to you that states we must pass on all of the details you have provided to us in a machine-readable format, either to your or to another provider of your choosing.

The Right to Complain

We will always try to maintain the highest standards and encourage the confidence our customers have in us as an organisation. In order that we can achieve this we do request that any complaints be first brought to our attention so we can properly investigate matters; if however you would like to complain about Dynamic Merchandise Limited to a supervisory authority you may do so by contacting the Information Commissioners Office on 0303 123 1113, or anyone of the other reporting methods listed on their website – https://ico.org.uk/concerns.

Our Data Protection Officer

Our Data Protection Officer is:

Ametros Group
Lakeside Offices
Thorn Business Park
T: 03302232246
@: dpo@ametrosgroup.com

Our Contact Details

If you wish to get in touch with Dynamic Merchandise Limited please do so with any of the following contact details:

Dynamic Merchandise Limited, Unit 5 Saxby Road Industrial Estate,
Hudson Road, Melton Mowbray, Leicestershire, LE13 1BS
T: +44 (0) 1664 452 007
@: pete.killeen@dynamicmerchandise.com